Google Ads Management Services, Run by One Expert
I’m Saurabh Srivastava, a Google Ads specialist with 12+ years of experience managing PPC campaigns. I provide Google Ads management services for mental health practitioners and B2B companies. I build, run and optimize every campaign myself, so your budget is always in experienced hands.
- Campaigns built for enquiries, not just clicks
- Weekly optimization by the person who built them
- Flat monthly fee, never a percentage of spend
- Clear reports on leads and cost per lead
PPC Ad Management That Focuses on Leads, Not Clicks
Clicks are easy to buy. Leads are harder. Many Google Ads accounts spend heavily on broad keywords, irrelevant searches and visitors who never had any intention of contacting you.
My PPC ad management starts with one question: what does a good lead look like for your business? For a therapy practice, it’s a booked consultation. For a B2B company, it’s an enquiry from someone with buying authority. Every keyword, ad and landing page decision is built around bringing more of those, at a lower cost.
Why Not a Google Ads Management Company or Agency?
A typical Google Ads management company assigns your account to a specialist juggling dozens of others. Changes wait in queues, and whoever reviews your search terms may not know your business at all. I have spent years leading a digital agency, CGColors, so I know this model from the inside.
When you work with me, the specialist who audits your account is the one who builds and manages it every week.
- One expert who knows your account in detail
- Faster changes when something needs fixing
- No junior staff learning on your budget
- Direct access to the person spending your money
What's Included in My Google PPC Management Services
Every engagement covers the full campaign lifecycle, from setup to ongoing optimization.
Account Audit
A detailed review of your existing campaigns, wasted spend, tracking gaps and missed opportunities.
Keyword Research and Strategy
High-intent keywords that match how your buyers search, with match types chosen to control spend.
Campaign Structure
Campaigns and ad groups organized by service, location and intent, so every ad matches its search.
Ad Copywriting and Testing
Ads written to attract qualified clicks and filter out the wrong ones, tested continuously.
Conversion Tracking Setup
Form submissions, calls and bookings tracked correctly in Google Ads and GA4, so every lead is counted.
Negative Keyword Management
Regular search term reviews to block irrelevant searches before they drain your budget.
Bidding and Budget Management
Bid strategies matched to your goals and budgets moved toward the campaigns producing leads.
Location and Schedule Targeting
Ads shown where your clients are and when they’re most likely to enquire.
Landing Page Recommendations
Specific changes to your pages that improve Quality Score and turn more clicks into leads.
Monthly Reporting
Plain-language reports on spend, leads, cost per lead and what I’m changing next.
If you’re still searching for Google AdWords management services, the platform is the same. Google renamed AdWords to Google Ads in 2018, and everything above applies.
Google Ads for Mental Health Practitioners
Advertising mental health services on Google comes with rules many advertisers miss. Google’s healthcare policies limit how health-related ads can be targeted, including restrictions on remarketing based on health topics. Some services, such as addiction treatment, require certification before ads can run in many countries.
I build compliant campaigns for psychologists, psychiatrists, therapists, counselors, psychotherapists and clinics. The ad copy stays respectful and non-sensational, the targeting reaches people actively searching for support, and the tracking protects client privacy.
Google Ads for B2B Companies
B2B Google Ads fail when they’re run like consumer campaigns. Search volumes are smaller, clicks cost more, and one good lead can be worth more than a hundred casual visitors.
I build B2B campaigns around buying-intent searches, filter out job seekers and researchers, and track leads beyond the first form fill. That covers SaaS and technology companies, IT and professional services firms, manufacturers and industrial suppliers. You see which keywords bring real opportunities, not just enquiries.
What to expect
Your First Month of Google Ads Management
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Week 1
Audit and access
I review your existing account or market, check your landing pages, and confirm what a good lead looks like.
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Week 2
Campaign plan
Keyword research, campaign structure, ad copy and your conversion tracking plan.
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Week 3
Tracking and launch
Tracking is installed and tested, then campaigns go live on high-intent keywords.
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Week 4 onward
Weekly optimization
Search term reviews, negative keywords, bid and budget adjustments, and monthly reports.
Don't have a website yet?
I plan the structure, write the content and recommend a trusted web developer, then launch campaigns as soon as the site is live.
Simple, Transparent Pricing
I charge a flat monthly management fee, never a percentage of your ad spend. That means I have no incentive to push your budget higher. Your ad budget is paid directly to Google, so you always see exactly what you spend.
The free audit gives you a clear recommendation on budget and scope before you commit.
Questions.
What are Google Ads management services?
Google Ads management services cover the setup, running and ongoing optimization of your Google Ads campaigns. That includes keyword research, ad writing, conversion tracking, bidding, negative keywords and reporting, with the goal of getting more leads for less money.
How much should I spend on Google Ads?
It depends on your market, competition and lead value. After the audit, I recommend a starting budget based on real keyword costs in your area, then adjust it as data comes in.
How soon will I get leads from Google Ads?
Most campaigns start bringing enquiries within the first few weeks. Performance usually improves steadily over 60 to 90 days as search term data builds and optimization compounds.
Do you work on existing accounts or only new ones?
Both. I can take over and restructure an existing account, or build a new one from scratch. An existing account’s history is often useful, so I audit it before changing anything.
Who owns the Google Ads account?
You do. The account stays in your name, and I manage it with access you grant. If we ever stop working together, your campaigns and data stay with you.
Can Google Ads work alongside SEO?
Yes, and the combination works best. Ads bring leads while SEO builds, and ad data shows which keywords convert, which guides your SEO strategy.
Do you manage Meta or LinkedIn ads?
My focus is Google Ads, because it captures people actively searching for your services. That focus is what lets me manage each account closely.
Get a Free Google Ads Audit From a PPC Specialist
Find out where your budget is being wasted and how to get more leads from the same spend. I take on a limited number of Google Ads accounts, so every client gets my full attention.